Talking Crisis Communication with PR Students

News Services and Social Media Manager Sandy Gholston had a great opportunity to collaborate with Ferris Department of Public Safety Director Bruce Borkovich for a presentation to students from the University’s Public Relations Student Society of America chapter on Thursday, Feb. 19. The topic of the presentation was “Communication in a Crisis Situation.”

Sandy Gholston, News Services and Social Media Manager, and Bruce Borkovich, director of the Department of Public Safety.
Sandy Gholston, News Services and Social Media Manager, and Bruce Borkovich, director of the Department of Public Safety.

The speaking invitation was extended by Kaitlyn Baase, president of the Ferris State University chapter of PRSSA. Kaitlyn also is one of Sandy’s News Services and Social Media Department students. The opportunity to engage the Ferris PR students was outstanding for the presenters. The students were engaged and asked good questions to strengthen their knowledge of public relations by hearing how it worked in real situations. It was a theory-meets-practice model for the students, future PR professionals.

Bruce and Sandy shared their experiences, including the importance of collaboration, during several crisis situations at Ferris during 2014.  The presentation focused on fundamentals of communication in a crisis situation as well as the steps in a crisis situation from start to finish and some of the key players that are typically involved.

Bruce and Sandy talked about how much they enjoy opportunities to talk to Ferris students and to answer their questions.

Read the Ferris PRSSA perspective on the presentation, here.

UA&M Marketing and Communications Team Wins National Awards

Admissions-Recruitment-Package
2014-15 Admissions Recruitment Package

The University Marketing and Communications team has earned national recognition for its creative work in support of Ferris State University. The team received three awards in the 30th annual Educational Advertising Awards competition:

Silver — 2013 Ferris Foundation Annual Report

Bronze — Fall 2014 Ferris Magazine

Bronze — 2014-15 Admissions Recruitment Package

foundation-report-cover13
2013 Ferris Foundation Annual Report

The 2013 Ferris Foundation Annual Report and the Fall 2014 edition of Ferris Magazine were designed by senior graphic designer Christa Bull. The 2014-15 Admissions Recruitment Package was designed by graphic designer Nate Clark. Director of Marketing Anne Hogenson, communications specialist Betsy Musolf, photographer Bill Bitzinger and multimedia coordinator Rich Piippo created content for the publications.

“It is always nice for the quality of our team’s work to be recognized at the national level,” Hogenson said. “However, we couldn’t produce publications at this level if it weren’t for the wonderful activities of those in the Ferris State community; they give us the stories to tell and images to share.”

fall14-ferris-magazine-cover
Fall 2014 Ferris Magazine

The competition, presented by the Higher Education Marketing Report, is the largest educational advertising awards competition in the United States. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

The entries were judged by a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of the Higher Education Marketing Report.

Harris Scholarship Will Help Environmental Biology Students

Ed and Elaine Harris have made a generous gift to Ferris State University in honor of Ed’s parents, Edward and Marquita Rothe, who worked hard to make it possible for Ed to attend Ferris. As a tribute to his parents, the Harrises created the Edward G. and Marquita L. Rothe Endowed Scholarship for students majoring in Environmental Biology. The connection ties Ed’s father’s work with the Michigan Department of Natural Resources to Ferris students pursuing a career in the conservation and management of Michigan’s natural resources.

Ed, who earned a Bachelor of Science in Business from Ferris in 1971, and Elaine attended the Ferris men’s basketball game against Michigan Tech on Feb. 5 along with senior Advancement officer Mark Roof, Biology Department chair Joe Lipar, Environmental Biology program coordinator Paul Klatt and Holli Nichols, a senior Environmental Biology student from Grand Rapids, to further discuss the program and the Harrises’ endowment.

“Such scholarship support for our students can create opportunities and change lives,” Roof said. “We are extremely grateful for such generosity.”

For more information about the Harris endowed scholarship or to make a contribution, email Mark at markroof@ferris.edu.

Harris Scholarship
From left: Joe Lipar, Paul Klatt, Holli Nichols and Elaine and Ed Harris.

 

 

Designer Nate Clark Taps Textures to Create Materials for University Center Grand Opening

inviteWhen graphic designer Nate Clark was assigned to create materials for the February 19 grand opening of the new University Center, he decided to have some fun.

“I didn’t want to use a picture of the building – I wanted to intrigue them with complementary textures,” Nate said.

He and university photographer Bill Bitzinger headed over to the University Center to get shots of different surface characteristics inside the building and out, from its stone facade and window design to ceiling textures and brick walls.

The event invitations feature a glimpse of the center’s wall of windows that face the Quad, while yard signs for the event include a wooden texture.

outdoor-sign

The program cover is a photograph taken straight up the wall near the Welcome Desk that shows off the stone and woodwork. The back cover focuses on a wavy red wall texture visitors will find in the main lobby. Inside is an image shot at night from the Quad that shows off the building’s interior.

grand-opening-program

He turned a sample from an image of the Masselink Clock into tags used to tie little bags of chocolates for guests. His work also included notecards and a podium sign.

clock

“I didn’t want to give away the impact of seeing the building,” Nate said. “This just gives them a hint, a peek inside. Hopefully, they’ll recognize some of the elements when they get here. It was quite a creative process to come up with clever crops.”

The grand opening included a formal dedication of the facility with remarks from President David Eisler, Board of Trustees Chair Paul Boyer and Student Government President Andrew Kalinowski. A reception with refreshments, giveaways and music, and facility tours also are on tap.

Nate, a Ferris alumnus with bachelor’s degrees in Printing Management and New Media Printing and Publishing, joined the Marketing and Communications team in 2011.

Football Locker Room Gets a Facelift

The Bulldog Football locker rooms are sporting a new look.

Will Goode, UAM’s Athletic Advancement officer, has reached out to Ferris football alumni to encourage participation in the Bulldog Athletic Association’s Football Locker Room Sponsorship Program. Each former football player who makes a donation will get a reserved Place of Honor on one of 130 lockers in the Football Alumni Locker Room in Ewigleben Sports Complex.

The updated locker rooms are not only a way to recognize Ferris’ valued alumni, but provide its student-athletes with proper equipment and space.

“We want our student-athletes to have a first-class experience,” Goode said.

The Bulldog Athletic Association will host “A Cut Above,” a ribbon-cutting ceremony and celebration of completion of the locker room renovation, at noon Feb. 7 at Ewigleben Sports Complex. Alumni donors are invited to enjoy refreshments and brief remarks by head football coach Tony Annese, director of Athletics Perk Weisenburger and President David Eisler.

For more information on the Locker Room Sponsorship Program, go to http://www.ferrisstatebulldogs.com/development/locker-room-2014-WEB.pdf.

For questions or more information on making a gift to the Bulldog Athletic Association, contact Goode at williamgoode@ferris.edu or visit http://www.ferrisstatebulldogs.com/development/makegift.

football-locker

Pictured, left to right:

Cory Martin – Store Manager, The Home Depot
Robert McGeorge – SCORE/Prison Build Coordinator (MDOC)
Ron Ovaitt – Contracter, Sales, The Home Depot
Nick Chambers – Pro Department Supervisor, The Home Depot
Jared Ayres – Prison Build Program, Saginaw Correctional Facility
Ed Rosek – Administrative Assistant, Saginaw Correctional Facility
Tony Annese – Head Football Coach, Ferris State University
Will Goode – Athletics Advancement Officer, Ferris State University
Perk Weisenburger – Athletics Director, Ferris State University